Privacy policy

On our websites as well as you will find consulting, coaching and training offers, courses and training and further education of Peakly GmbH (hereinafter Peakly).

1. data protection is our concern

Peakly GmbH's privacy policy is based on the EU Data Protection Regulation (DSGVO) and deliberately goes further than the Swiss regulations.

The reason for this is that Peakly not only receives and processes requests from Switzerland, but also from Germany and Austria. Another reason is that although the GDPR is a regulation of the European Union, it exerts a great influence on the Swiss Data Protection Act (DPA) and will probably do so increasingly in the foreseeable future.

For these reasons, Peakly has decided to strive for the high level of data protection specified in the DSGVO and to ensure the associated lawful processing of personal data and the protection of privacy for all customers.

With this privacy policy, we make transparent what data we collect from you and process, what we use it for and how you can object to the data collection in each case.

2 Purpose of data processing and collection

The collection and processing of personal data is carried out for defined purposes, such as technical necessity, contractual requirement, legal regulation, overriding interests or if the corresponding consent has been expressly given.

Accordingly, data is only stored and processed if it is necessary for the execution of contracts, the target-oriented design of customer relationships, for invoicing, accounting and collection and for the discussion and answering of questions and concerns in connection with the offer and provision of our services.

3. data collection and use

3.1 Collection and use of non-personal data

For technical reasons, certain data is transmitted between you and Peakly each time you visit our website: For example, browser type (Safari, Chrome, Firefox, etc.), browser settings, date, time.

We collect this non-personal information for statistical purposes, to improve our services, and to analyze the interests of our customers and visitors in order to provide you with information and services that we believe will meet your interests. Our goal is to better tailor our services to your needs.

In addition to the aforementioned data, Peakly may also collect anonymous information (i.e., non-personal) and aggregate data. This collection allows us to better understand how our services are used and improved, to develop new service offerings, and to understand the interests and behaviors of our users and customers in order to provide you with relevant and interesting offers, information and services.

3.2 How personal data is collected and used

As soon as you actively contact us (for example, when registering for one of our education and training offers, when registering for the Peakly Learning Cloud, via e-mail, telephone, etc.), you provide us with various different information about yourself.

When you contact us, you share various information about yourself, such as when you talk to us on the phone, send us an email, fill out a form on our website, or otherwise contact us. This includes, for example, information you enter when you register on our website, or when you register for training or education offered by us or order services offered by us, sign up for social media discussion and information forums through our website, or even when you report a problem to us through our website.

In doing so, you share information with us that could include, for example, your name, email address, phone number, address and, if applicable, a photo or personal profile.

We use this information:

  • primarily to fulfill our contractual obligations to you, in accordance with the relevant provisions and, of course, to be able to provide you with the offers and services you have requested
  • to continuously improve our website, products and offers as well as the marketing material and to be able to present the contents of our website in the most suitable way for you and the computer you are using
  • to inform you about innovations and changes of our offers and services as well as about new offers which could be interesting for you
  • to provide you with the greatest possible security when using our website as part of our efforts to provide you with the greatest possible security when using our website.

4. use of cookies

We use cookies on our website. These are small text files that your browser (e.g. Safari or Internet Explorer) automatically creates and that are stored on your terminal device (laptop, tablet, smartphone, etc.). The cookies allow us, on the one hand, to uniquely identify your browser, to improve our performance quality and, for example, to make the use of our offer more efficient and pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are deleted after you leave our site when you log out.

The data processed by cookies are necessary for the purposes mentioned above and are used by us strictly within the applicable legal and contractual provisions.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website and that parts of our services do not work or do not work correctly.

Cookie settings

5. transfer and disclosure of data

As a matter of principle, Peakly does not disclose any personal data to companies or persons outside of Peakly, except in the cases listed below:

5.1 With Your Consent

If we have your consent, we may disclose your information, including personal information, to others as instructed by you or as disclosed at the time you give your consent.

5.2 For Legal Reasons

We will disclose your personal information to government agencies, companies or persons outside Peakly if we have a good faith belief that access to or use, preservation or disclosure of such information is reasonably necessary to:

  • comply with any applicable law, regulation or legal process, or to comply with an enforceable governmental order
  • Enforce applicable terms and conditions of use of our service offerings, including investigating possible violations of them (i.e., if we believe you have violated the agreed upon terms of use)
  • protect our rights, property and the safety of Peakly, our users and customers from harm, or protect those of others, to the extent permitted or required by law.
  • If Peakly is involved in a business combination, acquisition or asset sale, we may transfer your Personal Information to the prospective buyer or seller of that business or assets, subject to further maintaining the confidentiality of the Personal Information.

5.3 To provide services to you.

Disclosure to third parties such as partners and subcontractors in connection with the provision of services of our offers as well as fulfillment of contractual obligations or for the purpose of submitting further service offers is permitted, whereby the confidentiality of the personal data must be further ensured.

We are at all times making every effort to protect our offers and your personal data from unauthorized access or misuse, disclosure or destruction and use only current SSL secured communication for data transmission via our systems. We restrict access to personal data to those employees and contractors who have a real need to know the data in order to process it for us and who are all subject to strict confidentiality obligations if they fail to comply with those obligations.

We cannot guarantee that all data transmitted over the Internet will be completely secure and error-free, or that the data will be absolutely safe from intrusion by third parties during transmission or while it is being stored, given the nature of communications and information processing technology.

However, we can assure you that we will at all times take all possible and commercially reasonable precautions to implement the technical security of all data transmissions in the best possible manner.

6 Peakly Learning Cloud

For the provision of Digital Offerings such as online seminars and webinars and Digital Learning Content on seminars, coaching we use our internal learning platform. The following data is processed therein: Pre-registration, post-registration, email address, contact phone and learning history (courses, attendance at events, feedbacks and certifications).

Personal data is transmitted over the Internet in encrypted form on the website as well as for the services offered. Peakly secures all services offered by technical and organizational measures in accordance with recognized market standards against loss, access, destruction, manipulation, disclosure and dissemination of your data by unauthorized persons.

7. use of analysis tools

7.1 Tracking tools

The tracking measures listed below and used by us are used to ensure a demand-oriented, efficient design and continuous optimization of our website.

On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. The respective data processing purposes and data categories can be found in the corresponding tracking tools.

a) Google Analytics
For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google").

In this context, pseudonymized usage profiles are created and cookies are used.

The information generated by cookies about your use of this website, such as browser type/version, operating system used, previously visited page (referrer URL), host name of the accessing computer (IP address), time of server request, is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to internet and website use for the purposes of market research and efficient design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link: Disable Google Analytics. An opt-out cookie will be set that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device.

If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics Help (

b) Google Ads Conversion Tracking
In order to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you, we also use Google Ads Conversion Tracking. Google Ads sets a cookie on your computer if you have accessed our website via a Google ad. These cookies lose their validity after a maximum of 14 months and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across Adwords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted in to conversion tracking. Ads clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this ? for example, by means of a browser setting that generally deactivates the automatic setting of cookies.

You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain ? Google's privacy policy on conversion tracking can be found here (

8. social media plugins

We use plugins of the social networks, YouTube, Twitter, Facebook, Linkedin, Facebook and Instagram on our website to make our company better known via these. The responsibility for data protection compliant operation is to be ensured by their respective providers.

a) YouTube

The PEAQ website uses plugins from the YouTube site operated by Google. The company operating the site is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. Whenever you go to one of our web pages provided with a YouTube plugin, a connection is established to a YouTube server and the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your browsing behavior directly with your personal profile. If you do not want YouTube to be able to do this, simply log out of your YouTube.

Further details and information on the handling of user data can be found in YouTube's privacy policy, which can be found at

b) Twitter

Our websites contain plugins of the short message network of Twitter Inc (Twitter). If you call up a page of our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter thereby receives the information that you have visited our site with your IP address. If you click the Twitter ?tweet button? while you are logged into your Twitter account, you can link the content of our pages on your Twitter profile. This allows Twitter to associate the visit to our pages with your user account.

We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Twitter. If you do not want Twitter to be able to associate the visit to our pages, please log out of your Twitter user account.

For more information, please refer to the privacy policy of Twitter (

You can change your privacy settings on Twitter at any time in the account settings at

c) LinkedIn

Our website uses functions of the LinkedIn network, whose provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When you call up a Qnnect website that contains functions of LinkedIn, your browser directly establishes a connection to the servers of LinkedIn. The latter is informed that you have visited our web pages with your IP address. If you click on the "Recommend button" of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to the Qnnect website to your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information, please refer to the privacy policy of LinkedIn at:

d) Facebook

Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like button" ("Like?) on our page. An overview of the Facebook plugins can be found here: When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook ?Like Button? while logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to the privacy policy of facebook at

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

e) Instagram

So-called social plugins (?plugins?) from Instagram are used on our website, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (?Instagram?). The plugins are marked with an Instagram logo, for example in the form of an ?Instagram camera? An overview of the Instagram plugins and their appearance can be found here:

9 General information about hyperlinks to other websites

Some of our internet offers contain links to other websites and to social networks (e.g. Facebook, XING, Google Plus, LinkedIn, Twitter). We do not monitor these websites and are not responsible for their content or their handling of personal data. Our websites do not use social media plug-ins.

9.1 Duration of the storage of personal data

We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or otherwise the purposes pursued with the processing, i.e., for example, for the duration of the entire business relationship (from the initiation, processing to the termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations.

In this context, it is possible that personal data will be retained for the time during which claims can be asserted against us (PEAQ) and insofar as we are otherwise legally obligated to do so or legitimate business interests require this (e.g. for evidence and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymized as a matter of principle and to the extent possible. For operation-related data (e.g. system logs, logs), shorter retention periods of twelve months or less apply in principle.

9.2 Your rights to information, data correction, data deletion and data blocking

In accordance with the legal provisions, you have the right to have your personal data corrected, deleted and blocked. In addition, you have the right to obtain information from us at any time as to whether and, if so, which of your personal data has been stored by us and for what purpose this storage has taken place, as well as to inquire about the origin and recipients of this data.

You can send such requests to the following address:

Peakly GmbH
Sonnenbergstrasse 3
3013 Bern

Phone: +41 44 558 33 44
E-mail: email

If you have any questions about this privacy statement or the precautions we have taken to protect your personal data, you can write to us at the above address. In the event that you contact us, we will keep a record of the personal data you provide, as well as any other information, so that we can respond to your inquiry and provide you with the information you request.

10 actuality and changes of this privacy policy.

This privacy policy is currently valid and has the status of November 10, 2021.

Due to the further development of our website, products and our offers or due to changed legal or regulatory requirements, it may become necessary to change it. You can access and print out the current data protection declaration on our website at any time. For new users, the then current privacy policy published on our website automatically applies.

For existing users, the changes will take effect after the date of the published change, provided that you continue to use our offers. If you do not agree with changes regarding the use of your personal data, you must inform us before the changes take effect that you no longer wish to use our service offerings and wish to deactivate your account.
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